Here’s a competition to which nearly all of us can relate. While the summer may have been a washout so far, in between the showers there are some spells of sunshine, so Cancer Research UK has launched its latest youth campaign, ‘Made in the Shade’, encouraging young Britons to make sure they protect their skin from too much UV, and get creative in the shade.
The campaign is designed to encourage 16-24 year-olds to spend time in the shade when the sun is strong, as too much sun can lead to sunburn, premature ageing and an increased risk of skin cancer. Cancer Research UK is calling on young people wanting to take part in the campaign to upload content they have created in the shade to a specially created Tumblr (http://madeintheshadeuk.
As well as making entrants briefly famous in the Tumblesphere (…maybe), final entries in each category will be put to the public vote where they will battle to win prizes including an article appearing in Glamour Magazine, a short film course with Raindance Film Festival, a London College of Photography course, tickets to a Premier League game or comedy gig, and a BBQ with celebrity chef Gizzi Erskine.